Ready to create lasting change in your life?
Say hello to
Simple Habits
The science-backed, step-by-step plan to choosing, forming, and sticking to your habits for 30 days and beyond.
“My fitness habit has taken full root. I am through the honeymoon phase. I feel like working out is now officially promoted from “habit” to “lifestyle.”
-Bruce h.
Remember the time you decided to run 5 miles a day…
So you bought yourself a pair of the latest Nike’s…
Ran your heart out for ONE WHOLE WEEK…
Only to stop when you twisted your ankle? (Ouch)
Okay, so maybe you’ve never experienced that specific scenario…

But I’m willing to bet this sums up 99% of your attempts to build a habit.
Because even though you know habits are the automatic actions that allow you to build your ideal life…
There’s nothing automatic about building one from scratch.
Instead, you usually wind up:
- Stuck in analysis-paralysis
Trying to decide what habit to build first (because you want to overhaul your entire life). - Lost
because you don’t have a plan besides downloading a habit tracker. - Procrastinating
because you don’t have a plan besides downloading a habit tracker.
Even if you’re able to leapfrog over those hurdles and gain the *tiniest* bit of momentum―
Something always gets in the way

An all-consuming project or exam
has you stress eating your way through a bag of Doritos instead of following your meal-plan.

A late night out
with your co-workers makes you smash the snooze button for the next five days in a row.

Or a case of the Sunday blues
compels you to order a jumbo bucket of KFC Wicked Wings at the drive-thru. (It happens).
And despite your best intentions, you once again find yourself tumbling back to square one

You convince yourself there’s always tomorrow.
Only, tomorrow turns into next week…
Next week turns into next month…
And before you know it, it’s the end of the year and you’re nowhere closer to the person you want to be.
It’s like you’re stuck on a stationary bike ― no matter how fast or hard you pedal, you never actually get anywhere
And the more history repeats itself, the more you convince yourself:
“It must be me.”
“I’m too lazy.”
“I’m not disciplined enough.
“I’m a failure.”
*record scratch*
Let’s mute that inner critic of yours
Because even though your habit-building journey hasn’t been successful so far…
That doesn’t mean you’re a failure. Or too lazy.
(Otherwise, you wouldn’t be here reading this and actively looking for a solution).
You’ve just never been given the right habit-building system.
How do I know?
I think it’s time I introduce myself…
Hey, I’m
Matt D’Avella

I’m a full-time YouTuber, director of two Netflix documentaries, and someone who’s always been obsessed with change.
But despite what you may see online, I did not start out with my shit together.
I was once a scrawny 20 year old with $97k in student debt, a tragic haircut, and no choice but to move back into my parents’ basement.
Like you, I spent years stuck in my own vicious habit-building cycle.
I’d feel motivated for a week (usually after listening to way too much Tony Robbins), only to get derailed by an impending project deadline, a party I had to be at, or an emotional rut.
But then one day became Day One.

I woke up one Wednesday determined to start working out consistently.
That one day turned into a week.
A week turned into a month.
And 3 months in, that habit became an integral part of my routine.
(Plus, I could finally perform deadlifts without keeling over!)
But that’s not all.
The momentum I gained from mastering that ONE habit created a ripple effect that transformed the rest of my life.

I ate healthier meals instead of reaching for the takeout menu.

I spent more time honing my filmmaking skills instead of scrolling social media.

I read self-development books instead of binge watching Netflix.
And slowly, but surely, I was able to pay off all my debt, grow my filmmaking business, and start a thriving YouTube channel.
Want to know what made this attempt different from the previous 500?
It was recognizing that those past attempts weren’t failures ―
They were trial runs pushing me closer towards my goals.
Because with every new attempt, I was able to:

Master the right mindset ― because it’s hard to succeed when you’re your own worst enemy
Implement a proper strategy― because relying on motivation alone isn’t enough
Seek out accountability ― because while habit-building is an individual responsibility, that doesn’t mean we need to do it alone
And once I had my own habit-building system with those 3 core elements in place, I was able to apply it over and over again to make any habit stick for good.
(I even built 12 habits back to back, because I’m obsessed like that.)
But here’s the good news —
You don’t have to go through years of trial & error or repeat this cycle 500 more times before you make your habit stick for good.
Instead, there is a way you can side-step my mistakes, massively flatten your learning curve, and start seeing those changes sooner…

introducing
Simple Habits
The science-backed, step-by-step plan to choosing, forming, and sticking to a habit for 30 days and beyond.
Simple Habits combines all of the relevant habit-building components in one place
Inside, you’ll find:

The Fundamentals
Consider this your blueprint for picking the best habit to focus on, all the way to maintaining it for the long term. Using a science-backed approach, you’ll discover how your brain works for (and against you) when building habits so you can better set yourself up for success.

Actionable Strategies
You’ll get my proven strategies to create your own personalized habit plan that aligns with your lifestyle and schedule. Using this, you’ll be able to stay consistent and get back on track no matter what curveballs life throws your way.

Accountability
Because we all need somebody to lean on! No matter what habit you want to build, you’ll get access to our course community, where you have the chance to join forces with other habit-builders. You can share your wins, discuss accountability, and they may even give you the loving kick in the butt you need to stay consistent with your goals.”
with
Simple
Habits
you’ll be able to
- Understand the science behind why your past habit attempts didn’t work and how to overcome your mindset blocks.
- Pick the one domino habit that’ll create a powerful ripple effect of change.
- Successfully build a habit for 30-days and beyond.
- Get back on track faster if you fall off the wagon.
- Turn a hard-to-stick-to habit into a routine that’s as effortless as brushing your teeth.
The best part?
Once you’ve successfully built one habit, you can lean on this system again and again to build any habit you want.
And the more healthy habits you implement, the more you’ll start to see a tidal wave of transformation in your life – just like it did for these slow pokes:

“The course literally changed my life and elevated me into newer heights in productivity.
I’ve had lots of goals and objectives but I never felt the power nor energy to do them. And when I wanted to start somewhere I kept getting lost in how many things there are to keep track of and understand.
I was tired of being clueless and had to start making a plan to achieve what I want to do in life, and Simple Habits helped me get there.
I’ve started new habits, got rid of bad habits, been experimenting with other kinds of habits and I can easily make a guide for me to follow after the course.
In short, the course literally changed my life and elevated me into newer heights in productivity and I’m forever grateful.”
― Ryan A.

“The course had just the right content to get started.
As someone who always gets caught up in the details of how to replace a bad habit with a better one the “right” way, this course was amazing for me.
I bought this course because I was ready to take that giant leap and needed help on how to build the right habits to achieve smaller milestones.
The course had just the right content to get started and provides the extra resources to go through as I work on building my habit.
I loved the balance between the video content and taking a break to fill out the workbook. I’ve never taken the time to have the “Real Talk” with myself on why I’ve failed to build habits in the past or let myself acknowledge and accept what my “A Day in the Dream Life” would be like.
The workbook has helped me create a clear focus on my main goal and what main habit I need to develop that will allow me to live my dream life. I know that when I feel myself getting stuck or losing focus I’ll be looking back through my workbook.”
― Vanessa F.

“I used to fail on day 3 at the latest. It’s been 10 successful days now!
I took the risk and was not disappointed!
The course not only motivates, it helps to work on yourself. To question your motivations and to move out of your comfort zone.
What really helped me in the course is the topic of priorities. I always said that I didn’t have time or I didn’t feel like it. But I would have time. I just didn’t make it a priority. Now I make an appointment every day and it works. I used to fail on day 3 at the latest. It’s been 10 successful days now!
I will definitely do the course again for a different habit.”
― Jana M.
Tap for a sneak peek
Here’s What
We’ll Cover:
Module 1

Build Your Habit Foundation
Designed to help you understand the fundamental principles of behavioral change, unpack your values, and get clear on the motivating forces that drive you so you can set up your mindset for habit-building success!
You’ll discover:
- The neuroscience behind how habits are formed and how you can prime your mindset for success from the get go
- The 3 crucial components that determine whether you’ll stick to your habits
- Why you’ve failed to build habits in the past (hint: it’s not your fault)
- How to identify your dominant motivator so you’ll stick to your habits in the long run
- How to reverse engineer your goals to choose the one habit that’ll move you closer to your ideal self
Module 2

Choose Your Habit
Say goodbye to analysis-paralysis! In this module, we’ll help you identify the domino habit that’ll create a positive chain reaction in the rest of your life.
You’ll discover:
- The simple process for introducing helpful new habits
- How to break unhelpful habits once and for all
This module also includes 6 different habit pathways for you to follow!
We’ve narrowed down the most common goals and identified the top habits you’ll need to implement to accomplish them.
- Better Sleep
- Smarter Finances
- Stronger Fitness Levels
- Calmer Mind
- Career & Business Growth
- Energy Booster
And with lifetime access, you can revisit the course, pick a new pathway to smash, and continue stacking on those healthy habits!
Module 3

Build and Break Habits
In this module, we’ll dive into how you can introduce healthy habits into your life and fool-proof strategies to make unhelpful habits a thing of the past!
You’ll discover:
- The major differences between helpful and unhelpful habits
- How to program habits loops to your advantage
- The best way to break unhelpful habits
Module 4

Create Your Habit Plan
Picking a habit and winging it isn’t enough. To stay consistent, you need a personalized habit plan that’ll help you stay committed for the next 30-days.
You’ll be able to:
- Determine the best frequency of your habits for your schedule
- Create a foolproof plan to help you turn your habit into a behavior
- Schedule and track your habit so it becomes a non-negotiable
Module 5

Make it Stick
Now your plan is in place, it’s time to make your habits ‘stickier’ than a jar of honey!
You’ll be able to:
- The 3 key factors for setting up your environment for success
- How the 2 Day Rule helps you leapfrog over resistance
- How you should really think about rewards and how to use them to your advantage
- How to foster a stronger sense of trust in yourself so you follow through on your goals
Module 6

Maintain Habits for Life
What do you do when life throws a curveball your way and threatens to derail your momentum? Just tune into this module to stay smoothly on course.
You’ll discover:
- How to stack multiple habits to create a solid routine
- How to quickly adapt when unexpected challenges arise
- Proven strategies to get back on track after falling off the wagon
- Why you should fail on purpose
How to future-proof your habits
And to help you stay committed to your habit-goals, you’ll also get:

THE SIMPLE HABITS
WORKBOOK
If you’re not implementing what you’re learning ― nothing is going to change. This 38 page workbook will ensure you take action every step of the way. It’s jam-packed with guided exercises, activities, and worksheets to help you clarify your vision, stay focused on your goals, and create your personalized habit plan.

THE HANDY-DANDY
HABIT TRACKER
To give you a delightful dopamine hit every time you cross off another day. Print it out, stick it on the wall, and use it as visual motivation to keep on keeping on.

ACCESS TO THE SLOW GROWTH COMMUNITY
Your go-to hub to get inspired, ask for help, and rally other habit-builders on.
Inside, you’ll have the ability to create an accountability group, discuss your challenges, and most importantly… share your wins! 🎉

“The course was the missing part of the puzzle
I loved the comprehensive, baby step approach to getting to know the why behind our aspirations and desires.
I really got to action the steps I knew I needed to do for a long time now, but the guidance and community aspect of the course was the missing part of the puzzle so I could take accountability for my good intentions that never translate into actions.”
― Isela R.

Simple Habits is CLOSED right now.
BUT IF YOU WANT TO BE THE FIRST TO KNOW WHEN WE’RE OPENING THE DOORS AGAIN, DROP YOUR DETAILS BELOW.
YOU’LL JOIN OUR WEEKLY SNAIL MAIL NEWSLETTER AND GET A FRONT-ROW SEAT AND FIRST DIBS ACCESS TO ANY AWESOME BONUSES WE CREATE.
Simple
Habits
is perfect for you if
- You have a whole list of goals, but no sense of direction on how to achieve them
You’re tired of waiting for “someday” and you’re ready to build habits that’ll move you closer to the ideal version of yourself. - You want a deeper understanding on the science behind habit-building
You’re curious about how our brains process change and you want to learn about it in an engaging, concise, and dare we say, fun way. - You want to build habits using a carefully structured approach
You’ve been winging it or hoping for the best for way too long ― now, you want a step by step plan to guide you from picking a habit to maintaining it for the long run.
Simple
Habits
is not perfect for you if
- You’re a habit veteran who knows all the steps to habit-building and successfully built multiple habits. Sounds like you’re all set, my friend!
- You’re looking for more high-touch, 1:1 support from a coach or an expert in a specific field eg. personal trainer or financial advisor
- You’re looking for quick fixes and instant hacks
In that case,
Now I know what you may be thinking…
how is this different from all the other habit resources out there?
If you’re a habit veteran who has devoured countless self-development books, listened to dozens of motivational podcasts, and consumed hours of YouTube videos on building habits…
Then you’ll likely find some overlap in the habit-science & strategies. Because even though you are one unique individual, there are certain behavioral patterns that remain the same for almost everyone.
(Like the fact our brains rely on triggers to start a habit. Or how we get a hit of dopamine whenever we get a whiff of freshly-baked chocolate chip cookies 🍪)
But here’s how Simple Habits is different:
- It’s an intentional distillation of only the most essential, science-backed strategies out there (so you don’t get overwhelmed by information-overload).
- It breaks down the habit-science into bite-sized lessons that are immediately actionable, easy to fit into your busy schedule, and way more engaging than your college lecture.
- It’s heavily focused on implementation ― not just theory. Every lesson is layered with action steps & accountability so you can stop using the course as an excuse to procrastinate, and start building your habits straightaway.
Here’s what other self-development aficionados had to say about the course:

“There are a lot of habit courses in the world. But the delivery is sometimes the most important ingredient.
I’ve done the mental dance around all sorts of habit-formation courses from a wonderfully concise SkillShare biddy, to a piece-mailed YouTube course filled with hidden James Clear videos.
I’d historically yo-yo’ed my habit attempts with varying degrees of success, and I wondered if I would get anything original from you. I also worried about my own ability to stick the landing.
But now my fitness habit has taken full root! For all of 2021, I’ve consistently been back to the gym. I have a coach and I am training for an Ironman next April. I feel like working out is now officially promoted from “habit” to “lifestyle.” Same frequency and ease as brushing my teeth and showering.
There are a lot of habit courses in the world. It’s natural that the information won’t vary much. But the delivery is sometimes the most important ingredient. Matt’s delivery was in the right key to harmonize with me – Natural. Aesthetic. Mature. Funny. Effortlessly intelligent. Accessible.”
– Bruce H.

“I’m closer than ever to building a lasting habit!
I’ve been watching Matt’s channel for a while now, I’ve read both The Power of Habit and Atomic Habits, and I’ve got many many failed good habits under my belt. I was pretty familiar with all the concepts of habit change presented in the course before I even took the course, and STILL I felt like it was extremely worthwhile because I feel like I’m closer than ever to building a lasting habit.
Everything is organized so well, the pacing is just right, and each step of the journey towards building a habit is presented in a way that feels manageable and actionable.
I think the key for me was the exercises in the workbook. It really is essential in my case to do the exercises, actually think about and write down my thoughts and plans for creating my habits (one at a time).
It’s the first time I’ve written all my answers to these questions down and developed a working plan for myself, and there have been some critical “aha!” moments for me in the process.
I fully intend on re-taking the course and filling out the workbook when I want to build another habit, and I think the system that Matt created is what’s so valuable.
Yes, all this information is available elsewhere in the world, you can glean it yourself from all the resources Matt mentions in the course. But presenting it in this way, with a curriculum and plan to follow, and through the unique lens of Matt’s personal experience has been so helpful for me.”
– Kirby W.

“The biggest value for me personally is the community.
I’ve read a few books on habits since it’s one of those things that I’ve struggled with for a long time but Matt has taken the main core values of those books and compacted it into an inspiring course and sprinkled in some humor and inspiration.
The biggest value for me personally is the community. Books and personal motivation can only do so much and sometimes having people who are just as interested in you achieving your goals as much as you are is the biggest thing you can have in your corner.”
– Ryan
Still lingering down here? Then you either have:
1. Damn strong thumbs
OR
2. A nagging, persistent thought at the back of your mind wondering:
“How do I make sure I follow through *this* time?”
Because I know this isn’t the first (or even the 10th time!) you’ve tried to build a habit.
You’ve gone through all the motions before. You’ve watched hours of videos, downloaded multiple habit trackers, experimented with different strategies from self-development gurus…
Yet you still get thrown off track.
And it’s hard to believe investing in another course or resource is going to work for you when everything else hasn’t.
So let me be real with you ―
I can’t promise you won’t slip up again.
Because even with habit-building, success isn’t linear.
There’ll be times when you have to pause because of an injury. When procrastination gains the upper hand. Or when the best thing you can do for your mental health is to let something go.
As much as we try to plan ahead and control our environment, life will throw curveballs our way (see: 2020).
But what I can promise is that this course will get you back on track faster.
Because unlike your past attempts, this time you’ll have:

A deeper understanding of why you’ve failed in the past (AND where you went wrong so you can sidestep those mistakes)

Practical strategies to restart your habits sooner instead of taking weeks or months

And a supportive community to help you stay consistent no matter what’s going on in your life
All in one place!
And the sooner you can (re)start your habits and stay consistent, the closer you will get to:
- Achieving those huge, audacious goals you’ve set for yourself
- Experiencing a sense of accomplishment because you were able to finish what you started
And ultimately?
Becoming the ideal version of yourself.
(Because, cliche or not, it’s true!)

“I finally have the tools to be more consistent and fuel my creativity!
I have been blogging since 2011 and I just never had the right structure to really be consistent blogging. The exercises and lessons combined with the tracker helped me organize myself.
Since starting [and now completing the course], I’ve managed to post TWO blog posts weekly and have several pre-drafted. I honestly haven’t done that since I started blogging so long ago. While blogging is a hobby for me, it’s something that I am passionate about. This course was amazing and so helpful!”
-Sabrina
And if, even with all that support, you still decide this course isn’t for you, then let me introduce you to:

If, within 30 days, you don’t feel like Simple Habits is giving you the know-how, accountability or strategies you need to stay on track with your habits ―
I’ll give you all your money back. No questions asked.
Just email my team at: [email protected] and we’ll get it sorted out for you.

“This certainly was one of the best courses on the subject of habit change.
Instead of trying to cram every strategy and advice out there into a single course, it is very intentional about what specific few strategies would help people build new habits initially. The advice and strategies that are talked about are very concise and backed by science and experiences.
Finally, I would be doing a dishonor if I don’t talk about cinematography and graphic design/animation. The whole design of the course in the form of telling a story gives it a documentary vibe which keeps it very interesting and fresh throughout.
The workbook exercises are a vital aspect and keep the course engaging and really made me get more clear about why I’m even taking this course and trying to build a new habit. So overall, I would say this is truly a brilliant course and I have started my habit change journey. And I really do think that this time around I will be able to make it stick.
―Yashvardhan J.

Enrollment for Simple Habits is CLOSED
BUT IF YOU WANT TO BE THE FIRST TO KNOW WHEN WE’RE OPENING THE DOORS AGAIN, DROP YOUR DETAILS BELOW.
YOU’LL JOIN OUR WEEKLY SNAIL MAIL NEWSLETTER AND GET A FRONT-ROW SEAT AND FIRST DIBS ACCESS TO ANY AWESOME BONUSES WE CREATE.
FAQ
“I already know the steps to build a habit…I just can’t make it stick. Will this course help me?”
Absolutely! Although I spend time focusing on the fundamentals of habit-building…you’ll still find Simple Habits helpful if:
- You struggle to stick to a habit beyond two weeks
- It takes you weeks (or even months!) to restart a habit
- You struggle to stay consistent
That’s because I also provide the lesson, strategies, and advice that have helped me turn my habits into an effortless routine.
Like:
- How to make your habits stickier than a bowl of delicious, melted chocolate chip cookies
- How to reframe your past failures so you can move forward
- How to future-proof your habits as best as you can
- And more!
Plus, you’ll also find the accountability you need to stay consistent in the Slow Growth community.
“How is this different from your YouTube videos?”
If you’ve been watching my YouTube channel for a while, you’ll know I’ve documented a lot of my habit-building journey online. And if you watch them enough times, I’m confident you’ll be able to piece together the basics of building a habit and glean my strategies for staying on track (like the Two Day Rule).
But here’s how I’ve intentionally made Simple Habits different:
The lessons dive deeper into the world of habit science and behavioral psychology. Because once you understand how your brain is wired to adapt to (and even, resist) change, you’ll know how to set yourself up for success.
It guides you throughout the entire habit-building journey: from choosing your domino habit all the way to maintaining it.
It’s implementation-focused. You can watch as many YouTube videos as you want, but nothing will change unless you take action. Every lesson in Simple Habits comes with action steps and exercises to ensure you implement what you’re learning.
In fact, here’s what other students who have also watched my YouTube videos (and other self-development resources) had to say:

“Having watched most of Matt’s videos over the last few years, I have to say I was thrilled with the amount of content in this course and the very logical sequence of steps he outlined for people to take.
Even though I had heard of some of the items before (2-day rule, etc.), they took on more meaning and gravity when paired with the overall strategy behind the course. I watched all the videos in two nights and immediately dove into the exercises.
I intend to come back to the videos to help remind me of how to push through plateau’s or alter my line of thinking.”
-Devin B.

“While I enjoy reading books, like Atomic Habits, this course is able to be done at my speed, in bite-sized chunks that are easy to process (and fun to watch), and with actionable ideas.
The lessons are short enough to keep my attention but long enough to get across the information. The videos are well produced, as expected. The resources are well thought out.
It makes the idea of taking on a habit seem achievable. I expect I will come back to this in the future with other habits as I build onto the one I’m working on now.
Can’t wait to see what is next!”
– Lauren W.
“What if I don’t have time for a course right now?”
I know how valuable your time is, which is why each module is broken down into digestible <10 min videos that are easy to consume and even easier to fit into your busy schedule.
This course is also self-paced, meaning you can take as much time as you want. Plus, you have lifetime access to the content so you can come back to it whenever you’re ready!
“How do I know this is actually going to work for me?”
This course contains everything I’ve learned about habit-building over my years of trial & error, actionable strategies to help you implement faster, and the accountability you need to stay consistent. I’m confident this course will help you stick to your habits once and for all.
But if you find you’re still not feeling more confident about your habits or you still can’t stay consistent, that’s where the 30 Day Satisfaction Guarantee comes in. Email my team here: [email protected] and we’ll give you your money back.
“What if I still have questions?”
Send them over to my team at [email protected] and we’ll get back to you ASAP.
Enrollment for Simple Habits is
CLOSED
BUT IF YOU WANT TO BE THE FIRST TO KNOW WHEN WE’RE OPENING THE DOORS AGAIN, DROP YOUR DETAILS BELOW.
YOU’LL JOIN OUR WEEKLY SNAIL MAIL NEWSLETTER AND GET A FRONT-ROW SEAT AND FIRST DIBS ACCESS TO ANY AWESOME BONUSES WE CREATE.