Switch off your YouTube analytics, and give yourself back the freedom to create and experiment.
Stop letting your stats dictate what you create
Too many creators allow their viewers (or the all-powerful ~algorithm~) decide what they do next—and that’s when creating content stops being fun and starts feeling like a job.
With the flip of a switch, you can hide the stats on your creator dashboard.
Eyes on your own paper, please. It’s time to stop obsessing over what’s working (or not) for everyone else.
Block yourself from seeing stats on other creators’ channels and videos. Choose whether you want to hide a few—or all of them.
Why your analytics are living rent-free in your head
It’s science. (No, really.)
We tend to think about metrics as cold, hard facts. And because they’re “objective,” when they tell us a story about ourselves, we listen.
That’s where things go off the rails.
Because studies have shown that we don’t just look at metrics and file them away in our brain.
We let them shape our behavior—both when we create content, and when we react to what other people have created.
When you’re obsessing over your analytics, it doesn’t actually matter how your content performs.
Sure, if you get a ton of views or new subs, you’re going to be flying high—for a bit. But when it comes time to create the next video, all you can think about is how you’re going to replicate that success.
If it underperformed? Same thing. Now you feel even more pressure to upload something that will get you the views and subs you want.
(And it doesn’t matter what number you’re actually chasing—when you hit it, chances are high that you’re just going to move the goalpost even further. “Once I get x amount of views I’ll finally be happy.”)
We want to help you break that cycle, and get back into creating for the joy of it.
a note from Matt
Recently I’ve been spending a lot of time in Australia. One of the first things I noticed (besides how good the coffee is) was that Instagram was testing something new here: not showing the number of likes on my posts. It was unexpectedly refreshing, and it got me thinking about how metrics affect what I create.
I started to wonder what the process of creating content for YouTube would feel like if we weren’t so hung up on likes, subs, and other numbers. In other words: if we let go of the stress and self-doubt that go hand-in-hand with worrying about our analytics. That’s when I came up with the idea for Goodbye Metrics
Because while your stats can provide you with useful insight, you should ultimately be in charge of what you create—not your audience, and definitely not the algorithm.
Your creative process
before Goodbye Metrics
- Only making content based on what you think will get likes
- Uploading… and then hitting refresh 3975493 times on your Creator Dashboard
- Losing motivation to make content because it’s not performing the way you want
- Jumping to conclusions about your career as a creator just because something isn’t working
Your creative process
after Goodbye Metrics
- Making content that you’re passionate about—even if it’s weird… or just different from what you’ve done before
- Uploading…and then finding something else to do (we vote for grabbing a slice of 🍕)
- Not letting the numbers interfere with your overall goal: making great video content
- Realizing that there are always going to be peaks and valleys when it comes to your channel